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The IOC effect?

Posted by on August 13, 2016.

The Streisand effect is well known in online circles. If you attempt to hide or censor something, you inevitably draw attention to it.

The International Olympic Committee seems to have discovered, or created, a new law. The IOC has, in an attempt to control publicity and boost attention for it’s media “partners”/sponsors, banned all video clips from the Olympic games. The IOC has also taken swift action to enforce this ban, and various accounts that have contravened the ban have been deleted or crippled.

There are still a lot of Olympic-related postings on social media, but these are now primarily from media companies. There has been a chilling effect on social media. The knock-on effect of this is that, in opposition to previous years when the Olympics created a surge of interest in a new, younger audience, the same has not happened this year.

It is interesting to note further effects in the news media. Media companies have become used to mining social media for content in print and on broadcasts. This year they are having much less material, and are having to work harder to find it. (Indirectly, it seems the IOC’s ban has, far from helping media sponsors, made their job more difficult and their audiences smaller.)

Go too far in trying to protect your brand, and you may kill it.


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Submitted in: Expert Views, News, News_politics, Rob Slade, Social Media |