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Targeted Advertising — a new farce in one Act

Posted by on October 11, 2016.

Ain’t targeted advertising wonderful?

Top of the list of adverts that LinkedIn thinks I might be interested is Dessy. I’ve never heard of Dessy. This is what it offered me:


If you actually know me you will laugh. I get most of my clothes from Mole Valley Farmers, where they do a wonderful line in wellies. I haven’t worn anything but shorts and T-shirt (sweatshirt in the winter) for more than 10 years. I don’t own such a thing as a suit, and I think I’ve got one pair of trousers that almost certainly won’t fit.

If this sort of targeting is why we are losing our privacy it turns tragedy into farce.

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Submitted in: Expert Views, Kevin Townsend's opinions |